John Kotter, a well-known change expert, defines urgency as a combination of thinking, attitudes, and behaviours. Urgency is a hyper-alertness and represents a commitment to addressing an important issue that suddenly arises, whether inside or outside of the organization. When organizational leaders are disconnected from the external world, their followers are insulated from external threats to organizational success and thus disconnected from the internal operational elements of the organization, resulting in organizational inertia.
Any organization that lacks a sense of urgency loses to organizational inertia, the status quo, and complacency. Once this condition takes hold, the organization enters a decline and ultimately faces a state of demise. An example of a leader expressing a sense of urgency was Colonel Joshua Chamberlain, in 1863 just prior to the Battle of Gettysburg. Not a professional soldier but a college professor prior to the Civil War, he eloquently stated, “Men, I think if we lose this battle, we lose the war.”
While most people may not know the history, Chamberlain’s courageous stand on the hilltop named Little Round Top on the second day of the battle is credited with saving the Union Army at the Battle of Gettysburg. His courage and ability to influence the behaviour of his men are lessons for us all and frame the core of the US Army’s leadership development credo “Be-Know-Do.”
CORPORATE HARMONY is grateful to Dr. Michael E. Frisina for his contributions to this entry.
