As John Maxwell wrote “Everyone communicates. Few connect. It’s difficult to connect with people while pursuing your own selfish agenda. By nature, connecting is a giving experience.” Connection is the strategy of successful leaders. Connection is the linkage among people who share a similarity, such as the same friends and associates, interests and concerns, careers, status in life, employers and so on.
Living in and through the pandemic wherein communication via social media and technological devices was the only way to communicate and connect has made us appreciate the value of direct contact more than ever in the past. Direct contact cannot be replaced or underestimated; it is what builds and strengthens connections. People still want and need to establish relationships, particularly in the workplace, to define or confirm their personal and professional identity and worth. Other people serve as our teachers and students, and having a face-to-face connection helps us grow as human beings. This is validated by what is known as the Hawthorne Effect.
The Hawthorne Effect is a behavioural phenomenon discovered by Harvard Business School professors who were conducting environmental factors research from 1927 to 1932 at the Hawthorne Works plant of Western Electric. The professors found that the workers’ performance and productivity improved, regardless of the workplace manipulations the researchers introduced. This finding suggests that the presence of the researchers and their close scrutiny, motivated the workers to work faster and better. Although the scientific basis of this research has been challenged, the evidence at first glance suggests that people do their best when they are aware of leaders’ attention to their work and the positive emotional connection they make to their leadership. More recent research has confirmed that a positive and strength-giving connection to one’s leader does in fact improve overall employee performance.
