In 1943 Abraham Maslow developed what many of us know as “Maslow’s hierarchy of needs.” His theory is that human psychology revolves around a five-tier model of human needs, often depicted as hierarchical levels within a pyramid. As you may know, lower level needs in the hierarchy must be satisfied before individuals can attend to needs higher up. From the bottom of the hierarchy upwards, the needs are: physiological, safety, love and belonging, esteem and self-actualization.
The truth is that in your organizations there exists a hierarchy of behavioural needs of your employees. Our research at The Frisina Group and The Center for Influential Leadership has identified that within all organizations employees want to be treated with respect by their leadership in behaviour that communicates physical and emotional safety. When leaders fulfill the fundamental needs for trust and safety, the brains of people are readily able to move from the security part of the brain physiologically to the performance part of the brain.
This is brain biology not psychology. Once people are able to focus on work from their performance brain, they become more engaged and connect to the meaning and value of their work at higher levels of performance. The ability of a leader to communicate trust and safety to their team members creates an upward spiral of performance potential. The opposite of this brain biology fact is equally true. Create a toxic work culture — behave as a leader in ways that undermine the tenets of Maslow’s hierarchy of needs, and you do so at your own performance peril and the performance outcomes of your team.
Grasping the aspects of communication that translate to trust and safety is different for each individual. It requires a special skill that lies within each of us. You will never achieve effective communication without honing the skill of Positive Presence — the ability to adjust and create a positive and energized mindset within yourself through conscious thought processes.
