For the first time in history there are five generations of people in the workforces of modern developed countries – silent or traditional (born before 1946), baby boomers, (born approximately between 1946 and 1964), generation X (born approximately between 1965 and 1979), millennial or generation Y (born approximately 1980 and 1994), and generation Z (born approximately 1994 and after). All the generations share strong work ethics and workplace needs, and they all want work that is meaningful and that adds purpose to their lives.
The core beliefs of each generation differ from the next, and so too do their needs in the workplace. Following is a brief description of each generation.
Traditionalists need respect. They are motivated by acknowledgement of their historical experience and expertise. They maintain an attitude of commitment and endurance and make personal sacrifices for the greater good. Their professional relationships are formal and reinforce workplace hierarchies.
Baby boomers need success. They view money as evidence of social status. They are motivated by material gain and professional advancement. Although driven, as individuals, boomers promote collaborative efforts and prefer business decisions to be made by consensus. Boomers believe in the importance of following historical precedents and take a process-oriented approach to their work.
Generation X (Gen-X) needs autonomy. Supervisors should provide feedback, not give orders. Generation X employees are motivated by professional growth and flexibility in their work. They work independently, believe in personal responsibility, and struggle to fit work into their lives. For Generation X, precedent is superseded by what is pragmatic, and its members’ informal approach undermines workplace hierarchy and positional authority.
Generation Y (Millennials) need validation. Generation Y employees seek to contribute to society and to make a difference. Flexibility and the opportunity to pursue personal growth are highly motivational to Generation Y employees. Generation Y expects equality and its members consider everyone from the CEO to the mail clerk as their peers. Their casual approach to work and social interactions reflects their desire for immediate recognition on a professional and personal level.
Generation Z (Gen-ADD) are yet to be understood. Generation Z is the “post-internet generation” and because they are so new to the workforce, the jury is still out on exactly what they need. We do know that their media consumption habits differ from precious generations and they prefer cool products over cool experiences. Two characteristics of this generation are they are entrepreneurial and tech-savvy.
A generationally diverse workplace must stress the need for leaders at all levels to be emotionally aware and have a well-developed skill of Positive Presence.
