Identifying your own and being aware of others’ behavioural style will contribute to your leadership success in several ways. First, this recognition improves your interaction and communication with others so that your interaction with that person accomplishes its goal. For example, if you know someone has an analytical style, you will adjust the way you talk and act to avoid triggering an emotional reaction in that person. Second, it allows you to showcase or model, and thus teach, the combination of behavioural styles that work best. And third, it gives you an opportunity to play to your strength.
There are four main categories of behavioural styles that are generally recognized. Note that different researchers assign different names to these attributes:
• analytical, driver, amiable and expressive (developed by Larry Wilson Learning System)
• thinker, feeler, intuitor, and sensor (developed by Carl Jung)
• thinker, director, relator, and socializer (developed by Tony Alessandra)
• dominance, influence, steadiness, and conscientiousness (developed by William Moulton Marston)
To better illustrate the concept of behavioural style, the following is a brief description of the four categories, using the names from the first bullet above:
1. Analytical. An analytical person is more responsive than assertive, attentive to facts, unemotional, extremely precise, detail oriented, and not fond of small talk.
2. Driver. A driver is assertive, interrupts conversation, answers quickly, seeks out key facts, has low levels of empathy, and is extremely task focused.
3. Amiable. An amiable person is a good listener, responsive, people focused, and friendly. This person seeks to understand and thrives on building relationships.
4. Expressive. An expressive person is enthusiastic and friendly, talks a lot and talks fast, loves to tell stories to convey a point, can be loud, seeks to grasp concepts, is assertive, has high levels of empathy, and is people focused.
All of us have a dominant style, but we also have habits that fall into the other three categories. Each style has its strengths and weaknesses, an important consideration in team formation. When building a team, you should include people with different behavioural styles because each style contributes differently and beneficially to team dynamics and team goals. In addition, homogeneity in style is insufficient to tackle the diverse issues and situations the team will confront.
